A social media marketer provides ideas and content for their clients. Some owners may specialize in a particular type of platform (e.g., Facebook only), but most work with all platforms to create a cohesive strategy for a business. Owners may work with one particular type of business (e.g., social media for real estate only) or with a variety of businesses or causes.
Start a social media marketing business by following these 10 steps:
Plan your Social Media Marketing Business
Form your Social Media Marketing Business into a Legal Entity
Register your Social Media Marketing Business for Taxes
Open a Business Bank Account & Credit Card
Set up Accounting for your Social Media Marketing Business
Get the Necessary Permits & Licenses for your Social Media Marketing Business
Get Social Media Marketing Business Insurance
Define your Social Media Marketing Business Brand
Create your Social Media Marketing Business Website
Set up your Business Phone System
There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your social media marketing business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
What are the startup and ongoing costs?
Who is your target market?
How much can you charge customers?
What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a social media marketing business?
Most people can get started with a computer, Wi-Fi, and small advertising budget. If you’re planning on incorporating graphic design skills into your business, you may need additional equipment to maximize your impact. There is no need to rent out a professional space though unless you’re planning on offering full agency services.
What are the ongoing expenses for a social media marketing business?
Owners will have to account for administrative costs (including computer equipment), as well as advertising and travel. They may also want to invest in ongoing education. As consumer preferences change, so too do platform algorithms and configurations.
Who is the target market?
The target market is anyone who wants to advertise themselves or their cause. This could be commercial companies, non-profits, or even private parties. You may end up working for an up-and-coming socialite who becomes the next Kim Kardashian!
How does a social media marketing business make money?
Social media marketers charge for their services in a variety of different ways. They may charge per post, per campaign, per hour or per project. For those who are just getting started, they may even consider charging on a commission-only basis. Start-up and incidental costs in this profession are low, so marketers are typically charging their preferred rate based on the scope of the work.